Marketing

We help our clients to put customers first, because they are the corporate asset No. 1. We create tailored marketing strategies, processes and services, and connect your organization to capture the full potential of today’s omni-channel opportunities. To deliver the right offerings to individual customers across a complex range of online and offline channels, we help organizations focus on three key areas:

  • Customer Experience & Engagement
  • Channel Insights & Automation
  • Loyalty Management

Customer Experience & Engagement

Investing in your customers is investing in repeated interactions that strengthen the emotional, psychological or monetary investments between the customer and your brand. We help you understand your customers‘ engagement paths, their behavior and lifetime value including all relevant efficiency drivers to turn excellent experiences into long-time and persistent profits.

  • Easy to implement segmentations to measure
    • promotion affinity
    • price sensitivity
    • category affinity
    • spending level
    • engagement level
  • Best in class customer engagement models
  • Improve targeting and customer development
  • Identify and cultivate brand ambassadors and Influencers for your organization

Channel Insights & Automation

Today’s consumers can choose from a range of channels. We help our clients improve the efficiency of their customer interfaces consistently.

We provide support in:

Channel Insights

  • Marketing campaign optimization
  • Real-time bidding / Predictive Retargeting / Predictive Acquisition
  • Attribution / Marketing Mix Modeling
  • Email Marketing Optimization
  • App Marketing & Communications
  • Social Media Insights & Sentiment Analysis

Marketing Automation

  • Automated customer retention
  • Personalization based on forecasted behavior
  • Location based marketing
  • Automatic campaigns (trigger based & tactical)
  • Next best offer

Loyalty Management

The economic benefits of high customer loyalty are considerable and, in many industries, explain the differences in profitability between you and your competitors. Learning how to compete successfully on the basis of loyalty may be complex, but it is not mysterious. Our experts analyze the relationships between customer retention and the rest of your business and enable you to quantify the linkages between loyalty and profits.

  • Predicted Loyalty Segments (PLS)
  • Optimizing Loyalty Programs
    • Participation
    • Usage
    • Rewards
  • Customer Retention Analytics
    • Root Cause Analysis
    • Defection Analysis
    • Lapsed Customers Survey
    • Cohort Analysis